Fuori Concorso is quite new to the calendar but has already made a strong impact on the classic cars scene. This was only the third edition of the event, but it can already by acclaimed for it’s maturity. It’s not only about the cars. Guglielmo Miani, the president of the Milanese luxury fashion brand Larusmiani and the father of the Fuori Concorso is taking care of every aspect of the event.
The location, models and exposition of fashion are there to create a unique experience for the participants and visitors. If this was not enough, there are still many additional attractions. From the tasting of exclusive beverages, through a sail in a Riva boat on the Lake Como to a flight over it. Whatever you may fancy, Fuori Concorso has you covered.
Fashion and lifestyle are important ingredients to this tasty mixture but let’s not forget that the main celebrities of the event are cars. On every edition the theme is different. This time the most important word of the event was Sonderwunsch which in German means special request. This is what customers come to Porsche Exclusive Manufaktur with, if they want a customized, bespoke car from the Stuttgart manufacturer.
To better understand the idea behind the event, a conversation session was organized. The feature was hosted by the well-known journalist, editor and Porsche enthusiast Ted Gushue and was completed by very interesting guests.
Are there any better people to talk about the style and design of the Porsche than Alexander Fabig (Vice President Individualisation and Classic, Porsche), Michael Mauer (Chief Designer Porsche) and Luca Trazzi (Designer and Collector). For me the most interesting part was the one about the discrete and hard to see nuances that the customers request. This may go as far as to ask for hand-painted emblem instead of a standard, done by a machine. The resultant details are sometimes not even possible to tell apart, only the owner knows, how much value their car has gained.
This however leads to my only complaint about the event. I won’t deny that I’m not a Porsche specialist. It was hard for me to tell which parts of some of the cars were stock, which features came from a standard option list and which were the creations of the Exclusive Manufactur. I believe that there is a very interesting story behind each of the exposed machines and a simple label with some description would add to the experience.
Pointing the non-standard elements was much easier with the prototypes from the Porsche Museum that were also present at the Lake Como. My favorite was the 928 estate. I like this type of body and when it’s applied to a sport coupe, I’m more than happy.
I have a huge respect for mr. Miani for the way the Fuori Concorso is organized. Interesting ideas for the main theme and perfect execution. Every detail is addressed. This complemented by the panorama of Lake Como and Italian sunshine results in a perfect event. Can’t wait to find out what will be theme of the next edition.